Frankline Ozekhome, a versatile advertising man, who majors in strategy, has left his post at Insight Redefini as group strategy & planning director to set up a different kind of outfit, Identiture. Ozekhome, who had previously floated TINK, a pop-culture analytical initiative and Bschool, had worked across Insight Redefini businesses – Insight Publicis and Leo Burnett. As the group strategy and planning director at Insight Redefini, he was responsible for the strategy and planning for a group of companies that include Insight Publicis, Leo Burnett, All Seasons Zenith, Starcom Media Perspectives, Digitas and Quadrant MSL.
Speaking on the development, the new chief executive officer of Identiture said, it feels like it is time to spread his wings. “The focus of the new business is product development, design thinking, strategy and consultancy,” he said. Reacting to insinuation that he may be coming back since this is not the first time has left the group, the pop-culture aficionado blurted, “Never say never, but at this point in my career, I want to turn my TINK platform into a business. It was only used to source data, trends and consumer insights. I am repurposing it now as fully fledged business.” According to him, strategy is inevitable for success in business, career and life in general; a well planned, calculated and very well thought out actions, designed to produce long-term results. He said that TINK is a strategic business unit for the holding company- Identiture. He started Bschool, a strategy school in form of Bootcamp in 2017 to advocate strategy as a strong standpoint in marketing communications and business. He has been a staunch proponent of decoupling the advertising business model, and has published scores of articles, white papers and trend reports on the future of agency and advertising in Africa. Some of his most famous pieces on this subject includes “The CEO Agency Playbook for Strategic Innovation”, “Agency of the Future Pt. 1: From Services to Platforms”, and Agency of the Future Pt. 2: Business Model Innovation.”
