Warc’s The multiplier effect – A CMO’s guide to brand building in the performance era
The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even greater pressure to deliver results. A...
Category : Agency
The transformational journey of GDM: A 15-year odyssey
Celebrating 15 transformative years of trailblazing innovation and impactful contributions to the marketing and technology landscape, GDM Group, Nigeria’s premier marketing and media technology powerhouse,...
“We will revitalise PRCAN together”…Ali-Balogun
Chairman of the NIPR Council Committee on Revitalization of PRCAN, Dr. Nkechi Ali-Balogun has reiterated her Committee’s resolve to work with relevant stakeholders to ensure...
NIPR dissolves PRCAN executive, orders new elections
The Governing Council of the Nigerian Institute of Public Relations, on Monday, announced the dissolution of the executive committee of the Public Relations Consultants Association...
Mediacraft Associates continues to blaze the trail in awards
…Group CEO Voted ‘Legend of Marketing Comms’ John Ehiguese, CEO of Mediacraft Associates, has been presented with the ‘Award of Recognition as a Legend of...
SBI Media maintains leadership as Nigeria’s largest independent media agency
SBI Media has reaffirmed its position as Nigeria’s largest independent media agency, as recognized in the 2023 RECMA (Research Company Evaluating the Media Agency Industry)...
Marketing guru, Akin Adeoya, warns industry players averse to change to align or be left out
Stakeholders in the Integrated Marketing Communications (IMC) and allied industries who are yet to adapt to the present technological revolution have been warned to align...
WPP acquires T&Pm, strengthens network with other WPP entities
WPP has taken steps to streamline its structure further, announcing the acquisition of remaining minority stakes in T&Pm, making it a full part of the...
Agency Scope 2025 to include more marketing and agency professionals
A key objective of the sixth wave of the Agency Scope study in South Africa will be to interview more marketing professionals from more companies....
MediaSense acquires R3, expanding capabilities, global footprint
Independent global media advisor MediaSense has acquired R3, the creative and media agency consultant, which the company said significantly expands its global footprint in North...