Feature Archives

Featured The ESG Africa Confidence Index: A benchmark for sustainable business practices across Africa

Kikelomo OyenugaMay 17, 2024May 17, 2024

by Kikelomo OyenugaMay 17, 2024May 17, 20240179

ESG Africa Events, the organisers of the ESG Africa Conference, in partnership with Moore Global are thrilled to announce the launch of the ESG Africa...

PR

Featured LIA reveals 2024 jury for creativity in PR

Kikelomo OyenugaMay 15, 2024May 15, 2024

by Kikelomo OyenugaMay 15, 2024May 15, 20240192

The London International Awards (LIA) has announced that Della Sweetman, chief business development officer executive lead for creative, strategy, and planning at FleishmanHillard Global, as...

Advertising Perspective PR

Featured Beyond AVE: The pitfalls of using advertising equivalency in PR measurement

Kikelomo OyenugaMay 15, 2024May 15, 2024

by Kikelomo OyenugaMay 15, 2024May 15, 20240212

In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a...

Media

Featured Jamaica to collaborate with Nigeria on film, animation

Kikelomo OyenugaMay 13, 2024May 13, 2024

by Kikelomo OyenugaMay 13, 2024May 13, 2024098

The Jamaican government has announced its intention to pursue a robust collaboration with Nigeria in the film and animation industries.The Jamaican High Commissioner to Nigeria,...

Advertising Media

Featured Stakeholders dissect cross-platform content exposure strategy to optimise ROI, brand growth

Kikelomo OyenugaMay 13, 2024May 13, 2024

by Kikelomo OyenugaMay 13, 2024May 13, 20240151

Stakeholders cutting across the media, agencies, advertisers, and brand owners today gathered at the Ijakadi Hall of the Radisson Blu, Ikeja GRA as industry figures...

Appointment PR Summit/Awards

Featured Chain Reactions Africa continues award winning streak, named PR Agency of the Year

Kikelomo OyenugaMay 10, 2024May 10, 2024

by Kikelomo OyenugaMay 10, 2024May 10, 20240128

… as MD named PR Practitioner of the year Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications Consultancy, has continued...

Energy Finance

Featured Stanbic IBTC breakfast session highlights investment potential in Nigeria’s energy sector

Kikelomo OyenugaMay 7, 2024May 7, 2024

by Kikelomo OyenugaMay 7, 2024May 7, 20240154

Stanbic IBTC Bank, a leading financial institution in Nigeria, recently hosted its pivotal Energy and Infrastructure Breakfast Session in Lagos. This event marked a significant...

Advertising PR

Featured Adeniran advocates necessity of goodwill to organisations, brands

Kikelomo OyenugaMay 7, 2024May 7, 2024

by Kikelomo OyenugaMay 7, 2024May 7, 20240153

The Director of Corporate Communications and CSR, Airtel Nigeria, Mr Femi Adeniran has advised Public Relations practitioners to ensure their brands,organisations and businesses understand the...

PR

Featured APRA to hold conference in Abidjan, May 16

Kikelomo OyenugaApril 11, 2024April 11, 2024

by Kikelomo OyenugaApril 11, 2024April 11, 20240120

The African Public Relations Association (APRA) is scheduled to hold its annual continent-wide conference in Abidjan, the capital city of the Ivory Coast. The annual...

Energy

Featured FCCPC applauds NERC for fines, demands action to protect consumers in new electricity regime

Kikelomo OyenugaApril 8, 2024April 8, 2024

by Kikelomo OyenugaApril 8, 2024April 8, 20240169

The Federal Competition and Consumer Protection Commission (FCCPC) commends the recent enforcement action taken by the Nigerian Electricity Regulatory Commission (NERC) against the Abuja Electricity...