Feature Archives

PR

World PR Day: Communications leaders say AI is raising the value of strategic PR

Princewill OkikeJuly 20, 2026

by Princewill OkikeJuly 20, 20260163

As artificial intelligence continues to transform the communications industry, public relations professionals have been urged to focus less on competing with technology and more on...

Perspective PR

World PR Day 2026 | PR in the social media era: Why internal perception is the new reputation

Princewill OkikeJuly 17, 2026

by Princewill OkikeJuly 17, 20260333

By Rotimi Wusu After more than two decades in Marketing, Corporate Communications, Brand Management, and Public Relations, one lesson has remained constant: people will always...

PR

Lagos NIPR advocates strategic PR for security, nation building

Princewill OkikeJuly 11, 2026

by Princewill OkikeJuly 11, 20260485

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has called for the recognition of strategic public relations as a critical pillar...

Industry News PR

NIPR president Ike Neliaku to deliver keynote at fifth PR Power List Soirée and Awards

Princewill OkikeJuly 11, 2026

by Princewill OkikeJuly 11, 20260434

The President and Chairman-in-council of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku, will deliver the keynote address at the fifth edition of...

Advertising Advertising

The Marcom Strategic Series: Language, meaning and misinterpretation in advertising

Princewill OkikeJuly 7, 2026July 7, 2026

by Princewill OkikeJuly 7, 2026July 7, 20260250

One of the greatest assumptions in advertising is believing that words mean the same thing everywhere. They do not. Language is far more than vocabulary...

Agency Experiential Marketing

EXP Agency expands frontiers of media influencer marketing with new business line – Expressions Influencer Agency

Princewill OkikeJuly 3, 2026

by Princewill OkikeJuly 3, 20260311

EXP Agency, leading African experiential marketing company, has taken another bold step towards building a pulsating content and social media marketing industry to support clients...

Perspective PR

When PR backfires: Why Nigerians talk more about the spokesperson than the policy

Princewill OkikeJune 29, 2026

by Princewill OkikeJune 29, 20260280

By Tony Usidamen Every government has two responsibilities. The first is to govern. The second is to help citizens understand what it is doing and...

PR

Effective PR mirrors, doesn’t make up

Princewill OkikeJune 24, 2026

by Princewill OkikeJune 24, 20260361

By Ugochukwu Ugwuanyi While makeup is usually worn by women to enhance beauty, it is a public relations anathema for an organisation that would be...

Advertising Industry News

Federal High Court backs ARCON, dismiss Watercress injunction

Princewill OkikeJune 14, 2026

by Princewill OkikeJune 14, 20260273

The Federal High Court in Lagos has once again thrown its weight behind the Advertising Regulatory Council of Nigeria (ARCON), dismissing an application for an...

PR

Nigeria Digital PR Summit unveils six-member advisory board ahead of 2026 edition

Princewill OkikeJune 10, 2026

by Princewill OkikeJune 10, 20260437

The Nigeria Digital Public Relations Summit has unveiled a six-member Advisory Board comprising respected professionals drawn from public relations, strategic communications, media, and digital innovation....