CEO branding as organisation’s touchstone and gemstone
By Ugochukwu Ugwuanyi People are usually skeptical of organisations – a disposition that lingers until they’ve sized up and approved of the brain behind the...
Category : Opinion
Serve as the regulator, retire and join the board of an institution you once supervised
By Dr. Ini Abimbola, DBA This is a career path in Nigerian finance that everyone can describe, and almost no one examines. I want to...
What does advertising really do for a brand?
By Lolu Akinwunmi One of the biggest mistakes organisations make is expecting advertising to perform roles it was never designed to perform. It is therefore...
The A.C.T.I.V.E. Trust Framework™ — Trust across categories: Functional vs. Emotional brands
By Emman Udowoima, CEO, Brand Health Limited One of the most common questions I receive from brand leaders is whether the A.C.T.I.V.E. Trust Framework™ applies...
Companies are leaving the Nigerian exchange faster than they are joining it
….𝘛𝘩𝘦 𝘥𝘦𝘭𝘪𝘴𝘵𝘪𝘯𝘨 𝘸𝘢𝘷𝘦 𝘪𝘴 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢 𝘮𝘢𝘳𝘬𝘦𝘵 𝘴𝘵𝘰𝘳𝘺. 𝘐𝘵 𝘪𝘴 𝘢 𝘨𝘰𝘷𝘦𝘳𝘯𝘢𝘯𝘤𝘦 𝘴𝘵𝘰𝘳𝘺 𝘢𝘣𝘰𝘶𝘵 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘩𝘶𝘳𝘵 𝘸𝘩𝘦𝘯 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘥𝘪𝘴𝘢𝘱𝘱𝘦𝘢𝘳. By Dr. Ini Abimbola,...
The five pillars of strong brand building
By Lolu Akinwunmi If advertising alone does not build brands, then what does? The answer lies in understanding that successful brands are not built by...
Power regulator & DisCos: Regulation vs. Governance
By Dr Ini Abimbola, DBA ….𝘛𝘩𝘦 𝘧𝘪𝘨𝘩𝘵 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘳𝘦𝘨𝘶𝘭𝘢𝘵𝘰𝘳 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘋𝘪𝘴𝘊𝘰𝘴 𝘪𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘢 𝘧𝘪𝘨𝘩𝘵 𝘢𝘣𝘰𝘶𝘵 𝘸𝘩𝘦𝘳𝘦 𝘳𝘦𝘨𝘶𝘭𝘢𝘵𝘪𝘰𝘯 𝘦𝘯𝘥𝘴 𝘢𝘯𝘥 𝘨𝘰𝘷𝘦𝘳𝘯𝘢𝘯𝘤𝘦 𝘣𝘦𝘨𝘪𝘯𝘴....
Brand building is more than advertising
By Lolu Akinwunmi One of the greatest misconceptions in marketing is the belief that advertising alone builds brands. It does not. Welcome to the MSS-06,...
From marketing to commercial growth
By DR. Oluwafemi Adeniba ”The greatest danger in times of change is not the change itself, it is acting with yesterday’s logic.” — Peter Drucker...
Nigeria’s pension assets and the governance conversation nobody is having
By Dr. Ini Abimbola Nigeria’s largest pool of private capital has crossed N30 trillion, but whom does it answer to? That is the pension industry,...