Havas acquires CA sports, boost sports marketing in Spain
Havas has acquired CA Sports, a Spanish company specializing in sponsorship strategies and business development through sports. It’s now known as CA Sports Part of...
Category : Sports Marketing
Chivas Regal scores big with multi-year global Arsenal partnership
The iconic blended Scotch whisky will become club’s Official Whisky Partner celebrating their shared ambition for collective success ahead of the new season Luxury Scotch...
Sharebeta goes global, acquires Nigeria’s leading sports marketing firm
As Nigeria celebrates its 64th Independence anniversary this October, Sharebeta—a proudly Nigerian marketing communications and audio-visual production company—is taking bold strides toward shaping the future...
Showmax reinvents football streaming with Cantona-Led “Revolution” stunt
…Changing the Game for African Fans Showmax has once again proven why it remains at the cutting edge of digital innovation in Africa. In a...
Lagos campus beach soccer holds on Oct 19, 20
Nigeria’s most anticipated youth tournament, has been scheduled to hold from October 19th to 20th, 2024 at Elegushi Beach, Lekki, Lagos. This event, themed “Addressing...
DStv – eMedia sports broadcasting rights saga continues
...as Sports Minister joins the fight The South African Rugby Union’s (Saru) support of the SABC’s decision not to broadcast the two Springboks – Ireland...
TikTok launches “It Starts on TikTok” campaign featuring UK Olympic and Paralympic athletes
Building on its partnership with Britain’s Olympics and Paralympics teams, TikTok has launched “It Starts on TikTok,” a new marketing campaign highlighting standout UK athletes...
Havas Play Partners with Catalyst 4 Professional Sports Management for Global Sponsorships
Havas Play, an experiential agency, has announced a strategic partnership with Catalyst 4 Professional Sports Management, a renowned sports marketing agency. This collaboration aims to...
Featured MTN champs hosts Olympic qualifiers in Ibadan
Nigeria’s leading Schools’ Athletics Championships, MTN Champs, kicked off its second leg in Ibadan yesterday. A press conference held on Thursday, April 4th, revealed a...
Featured MTN Nigeria, ‘Making of Champions Collaboration’ ushers in new era for Nigerian sports development
… promises to deliver Nigeria’s future Olympic stars MTN Nigeria has announced its sponsorship of a first-of-its-kind Schools’ Athletics Championships, MTN CHAMPS, organised by Sports...