First Bank, in yet another grand brand marketing campaign initiative bankrolled “The Voice Nigeria” Reality TV show. The Bank, which is the acclaimed pioneer commercial bank in Nigeria deployed the campaign platform to demonstrate its intent and commitment at promoting Nigeria’s entertainment industry vis-à-vis the emerging talented youths in the country and across Africa in general. In actualizing the dreams and discovering talented singers who are groomed to become international singers, the campaign aligns with First Bank’s corporate goal and vision to provide a veritable platform for nurturing talents and for driving social cohesion. The premier bank’s support for ‘The Voice Nigeria’ supported by Baba Ijebu is a demonstration of the bank’s commitment to contributing to the projected revenue of US$86m by 2021 from Nigeria’s music industry aimed at promoting a diversified economy, in line with the Federal Government’s diversification policy.
