Havas has acquired CA Sports, a Spanish company specializing in sponsorship strategies and business development through sports.
It’s now known as CA Sports Part of Havas Play, Havas’ sports and entertainment agency. Cinto Ajram, CA Sports CEO-founder, will continue to lead the company, in which he holds a minority stake.
CA Sports boasts strong working relationships with FC Barcelona, Betis, Bayern Munich, Inter Milan, Liverpool, The America’s Cup, Euroleague and Spain’s major Marathons.
Jorge Irízar, Global COO-CEO of Havas Media Network Spain, said: “The coming together of Havas Play and CA Sports complements our capabilities, making both companies stronger and raising our positioning in the market with a unique and differentiating set of services.”
Founded in Barcelona in 2017, CA Sports’ capabilities include the management of strategic sports sponsorship agreements and brand consulting, as well as the activation and production of events and campaigns. Its client roster includes Grupo Bimbo, Cupra, Coca-Cola, Konami and Rilastil.
“This union constitutes a great step forward on our journey, as it enables us to maintain our essence, passion and commitment to offering our clients a personalized service, complementing it with the multiple synergies and capabilities of the Havas group,” added Ajram.
Caption:
L-R: Cinto Ajram, Jorge Irizar and David Pueyo, Head of Havas Play Spain)
