The HEINEKEN Company, global Food, and Beverage Services Company, has appointed one of Nigeria’s foremost Integrated Marketing Communications (IMC) professionals, Fred Akinmuyisitan as its Global Consumer and Market Insights Manager – Consumer Culture.
Prior to his elevation, he was the Head, Marketing, Strategy & Planning, where he was involved in generating actionable insights to unlock opportunities and growth with his team at Nigerian Breweries Plc, a member of The HEINEKEN Company, while also helping the commercial leadership of the business make data-driven and informed strategic choices across our various brand portfolios.
He was the Deputy Director, Account Planning of Noah’s Ark, one of Nigeria’s leading advertising agencies, before joining Nigerian Breweries Plc
Prior to venturing into mainstream advertising, Fred worked as a researcher and features lead for Brand Communicator, Nigeria’s multiple award-winning, most prominent, and most consistent marketing communications journal, where he provided editorial direction and critical analysis on issues in the advertising community.
He has cross-industry experience in working with brands in diverse sectors such as technology, industrial goods, pay-TV, and financial services, as well as an in-depth understanding of the FMCG markets in West Africa.
Fred is the strategist behind the resurgence of the Airtel brand in Nigeria, and was responsible for developing the creative strategy that brought about brand platforms such as ‘Data is Life’ and ‘The In-Laws,’ platforms which have gone on to drive commercial results for the business.
In a message on his LinkedIn page, announcing his new appointment, Fred said “Glad to announce that I’d be kicking off an exciting assignment as Global Consumer and Market Insights Manager – Consumer Culture at The HEINEKEN Company!
“Looking forward to contributing to our super ambitious consumer-centric agenda, while learning, unlearning, and re-learning from my new team.
“Extremely grateful to my boss Emmanuel Oriakhi for always looking out for me and being a guiding light and I’m super excited to join Tony Costella ‘s team on our journey of shaping the future of beer and beyond.”
Akinmuyisitan is an award-winning account planner at various global and regional advertising festivals including the Loeries, African Cristal, Epica Awards, and won the first-ever creative effectiveness medal at Lagos Advertising and Ideas Festival.
Among his many achievements at Noah’s Ark, he was influential in new business pitch wins for the agency such as Airtel Nigeria, Peak Milk, Nigerite Plc., Travelstart Nigeria, Heritage Bank Limited, JAMZ FM, Noor Takaful, and Nokia.
He also crafted the campaign narrative and wrote Nigeria’s first-ever gold-winning case study at the African Cristal Awards 2017 in Marrakech, Boko Halal (Project Shoes). In 2018, he was one of the Grand Jury members at New York Festivals, representing the Middle East and Africa region.
He studied food science and technology at the Federal University of Technology, Akure (FUTA). He recently attended Lagos Business School, Pan-Atlantic University where he did a course in Senior Management Program (SMP 71) on Business, Management, Marketing, and Related Support Services.
