Google Political Content Policy updates now cover digitally manipulated or synthetic content in audio, pictures, and videos, as advertising platforms and agencies release partnerships, services and technology to support campaigns exploding across digital media.
The initial update is only for YouTube, but the industry could see the company roll out the policy company-wide.
Advertisers are now required to disclose election ads that contain synthetic or digitally altered content that inauthentically depicts real or realistic-looking people or events by selecting the checkbox in the “Altered or synthetic content” section in the campaign settings.
The Biden campaign and affiliated campaign groups have spent about $147 million on television, radio and digital ads so far in this election cycle — nearly double the $85 million spent by the Trump campaign and affiliated groups, according to a Financial Times analysis of AdImpact data.
Google Political Content Policy updates now cover digitally manipulated or synthetic content in audio, pictures, and videos, as advertising platforms and agencies release partnerships, services and technology to support campaigns exploding across digital media.
The initial update is only for YouTube, but the industry could see the company roll out the policy company-wide.
Advertisers are now required to disclose election ads that contain synthetic or digitally altered content that inauthentically depicts real or realistic-looking people or events by selecting the checkbox in the “Altered or synthetic content” section in the campaign settings.
The Biden campaign and affiliated campaign groups have spent about $147 million on television, radio and digital ads so far in this election cycle — nearly double the $85 million spent by the Trump campaign and affiliated groups, according to a Financial Times analysis of AdImpact data.
