Ogilvy South Africa Cape Town is Middle East & Africa Agency of the Year in The One Show 2024 Global Creative Rankings.
The top ME&A Independent Agency is Promise Johannesburg. The agency is also ranked eighth in the Middle East & Africa Agency of the Year.
The leading ME&A Production Company is South Africa’s Prism.
In the Region Rankings the Middle East & Africa ranked fifth.
The rankings are based on point totals for wins in The One Show 2024 announced last week during Creative Week in New York.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
Top 10 Middle East and Africa agencies
- Ogilvy South Africa Cape Town
- VML Dubai
- Leo Burnett Dubai
- M-Sports Marketing Communication Randburg
- Saatchi & Saatchi ME Dubai (tie)
- Leo Burnett KSA Jeddah
- TBWA\Hunt Lascaris Johannesburg
- Cheil UAE Dubai
- Promise Johannesburg (tie)
- Havas Middle East Dubai
- Impact BBDO Dubai (tie)
Top 10 independent Agencies
South Africa’s Joe Public was ranked second, while the country’s Halo – Johannesburg and the Odd Number – Johannesburg are ranked third together with Saudi Arabia’s BigTime Creative Shop and Kazakhstan’s Seed.
Top 10 production companies
Prism South Africa Sandton
Littlebig, South Africa
Run Jump Fly, South Africa and Thinking (tie)
Dubai’s Déjà Vu and South Africa’s Strong Content Production are tied for sixth with the UK’s Machines of Loving Grace. Saudi Arabia’s D&F Labs and Liva content Driven and Dubai’s Dejavu are ranked 10th.
Region Rankings
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Global rankings
Country rankings
United States
Canada
France
United Kingdom
Australia
Agency rankings
FCB New York
Rethink Toronto
McCann New York
Marcel Paris
TBWA\Media Arts Lab Los Angeles
FCB Chicago
Ogilvy PR New York
Publicis Conseil Paris
Dentsu Inc. Tokyo
FCB Canada Toronto
Agency Network ranking
FCB Global
Ogilvy Group
McCann Worldgroup
Agency holding company rankings
Interpublic Group
WPP
Publicis Groupe
Highest ranked work
Dreamcaster by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
WoMen’s Football by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange
ADLaM by McCann New York for Microsoft
Rankings methodology
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows:
Gold Pencil 45 points
Silver 21
Bronze 9
Merit 3
Fusion Pencil 90
CMO Pencil 90
SDG Pencil 90
Green Pencil 90
Penta Pencil 150
Best of Discipline 90
Best of Non-Profit 90
Best of Show 135
To receive points for the agency rankings, an agency must be credited under the Primary Agency listing on the specific award win, and must be credited under one of these credit types:
Agency
Digital Agency
Media Agency
PR/Marketing Agency
When multiple agencies meet the above requirements on the same award win, the points for that win are divided equally among those agencies.
If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings.
The One Show 2024 Global Creative Rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Brand, Non-Profit Client, Brand Parent Company, Production Company, Music & Sound Company, Agency Network, Agency Holding Company, Highest Ranked Work, Country, Region, and Creatives.
Rankings can also be viewed globally and by region and country.
The showcase of all One Show 2024 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.
