One of the fastest rising marketing and brand management professionals within the Nigerian marketing ecosystem and the Brand Business Manager (St. Lauren & Bacchus Wine) at Grand Oak Limited, Oluseun Mudashiru, has pitched tent with TGI Group as the brand manager, Big Bull Rice, The Industry can reveal.
Oluseun who joined Grand Oak Limited in August 2021 as marketing executive rose through the ranks to become brand business manager in charge of St. Lauren and newly revitalized Bacchus Wine in 2023.
As the brand business manager at Grand Oak Limited, she maintained a thorough understanding of the wine industry, including trends, regulations and consumer preferences while developing and implementing sales and marketing strategies to increase revenue and grow the customer base.
Oluseun also managed budget and financial planning for the business as well as recruiting, training, and managing a team of employees to support business operations.
During her time at Grand Oak, Oluseun has won several awards based on her diligent, effective, efficient and intelligent way of growing the brands she was responsible for.
Some of the awards include Top 50 Industry Women in 2024 from the Industry Newspaper. Fastest-Growing Brand Recognition (2022), MarketingEdge Non-Alcoholic Brand of the year in 2023 and creating a breathtaking television commercial (TVC) for St. Lauren tagged ‘Your Spark in Every Milestone.”
Describing her ability and experience to manage any brand, she said, “As a highly experienced Brand Business Manager, I have had the privilege of managing two of the top wine brands in Nigeria. Through my work, I have gained extensive knowledge in brand architecture and have a passion for building brands that connect with their target audience. I am currently serving as the Brand Business Manager at Grand Oak Limited, where I continue to leverage my skills to drive business growth and improve brand perception.”
According to her, “One of my greatest strengths is my ability to develop and implement effective content strategies that resonate with audiences. I understand the power of storytelling and its ability to evoke emotions and drive engagement. Throughout my career, I have consistently delivered impactful campaigns that have increased brand awareness and loyalty.
“I am a results-oriented professional who is committed to achieving excellence in all that I do. My approach is data-driven, and I believe in continuously testing and optimizing campaigns to ensure maximum impact. I have a proven track record of delivering measurable results, and I am constantly seeking new opportunities to learn and grow in my field,” she added.
Furthermore, Oluseun stated that “If you are looking for a dynamic and passionate Brand Business Manager who can help take your business to the next level, I would be honored to speak with you. Please feel free to reach out to me at any time to discuss how I can contribute to your organization’s success.”
Oluseun brings extensive experience on fast moving consumer goods portfolio to her new role at TGI
