Multichoice: Driving Africa’s creative industry to battle ‘Single Story’ syndrome
According to an ancient African proverb, “Until the lion tells his side of the story, the tale of the hunt will always glorify the hunter.”
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Issues as PUMA jilts AFN
Recently, the top sportswear manufacturing company, PUMA, terminated its four-year contract with the Athletics Federation of Nigeria (AFN) over the failure of AFN to honor
Stanbic IBTC: Giving support to health, education, economic empowerment
For the leading banker, Stanbic IBTC, corporate social investment is not merely an appendage to business, but an ingrained corporate philosophy. No doubt, its business
Content as new crude: Struggle, success, stories behind MultiChoice’s stride in content development, marketing
In television viewing, content is king. Without quality content, it becomes very boring and uninspiring. This was the vacuum Multichoice Nigeria identified and plugged efficiently.
Coca-Cola: Sustainability amidst global health crisis
The devastating effects of Covid-19 pandemic on global institutions have been huge. It forced many governments, corporate organizations and individuals to strategize to catch up
Experts advocate rethink on strategy in uncertain times at Marketing Edge summit
Media professionals at the recently held 2021 MARKETING EDGE virtual annual summit have unanimously agreed that, in order to make necessary impact for clients and
Lagos-based ad agency wins 2 creative briefs
An emerging boutique agency for international brands, Leo Burnett Lagos, has been appointed as the creative communications partner for one of the world’s largest quick-service
Sanwo-Olu assures imc industry of improved infrastructure
Lagos State Governor, Babajide Sanwo-Olu has restated his administration’s readiness to support the marketing communications industry in Nigeria through the provision of improved infrastructure to
Lilvera gears up for industry-wide offerings, wins digital marketing award
An upwardly mobile tech-centric, digital, creative , branding and experiential agency, Lilvera Group, has proven its worth in the industry dominated by top players by
Adekanmbi, Akanmu, and others preach improved brand solutions strategy
In a bid to create a lasting symbolic status and impression in the minds of consumers, marketing experts have stressed the need for brands to