The Industry Newspapers

Dangote Cement Ibese, FRSC strengthen strategic partnership to advance road safety in Ogun

Princewill OkikeAugust 13, 2026

by Princewill OkikeAugust 13, 20260335

Efforts aimed at further enhancing road safety, Ogun State has received a boost following fresh collaborative engagement between the Dangote Cement Plc, Ibese Plant and

Entertainment Tech

Spotify puts labels on AI creators

Princewill OkikeAugust 13, 2026

by Princewill OkikeAugust 13, 20260431

Spotify is introducing a new AI Persona label to help listeners identify artist profiles that present AI-generated, human-like identities. The label will begin appearing from

Appointment

NigerBev appoints Chibueze Iwuoha as Portfolio Marketing Manager

Princewill OkikeAugust 13, 2026

by Princewill OkikeAugust 13, 20260486

NigerBev Limited has appointed Chibueze “Eze” Iwuoha as Portfolio Marketing Manager, to lead the company’s portfolio strategy and marketing function. Where some marketing professionals only

Advertising

Akanmu charges ad industry to confront the triad of platforms, people and regulation

Princewill OkikeAugust 13, 2026

by Princewill OkikeAugust 13, 20260569

At the 4th Annual Advertising Colloquium (AIC) organised by the Advertising Regulatory Council of Nigeria (ARCON) on August 6, 2026, the keynote speaker, Olumide Akanmu,

Industry News

TBWA unveils new global visual identity

Princewill OkikeAugust 13, 2026

by Princewill OkikeAugust 13, 20260456

TBWA has introduced a refreshed global visual identity as the creative network moves to strengthen its distinctive design language across markets and agencies. The new

Tech

YouTube doubles eligibility requirements for creator monetization

Princewill OkikeAugust 13, 2026

by Princewill OkikeAugust 13, 20260503

To start earning money from ads and subscriptions on YouTube, creators signing up for the platform’s Partner Program will soon have to meet higher eligibility

Industry News

Consumers enter their high-low beauty era

Princewill OkikeAugust 13, 2026

by Princewill OkikeAugust 13, 20260368

People may be paring back spending in other categories, but so far, the American beauty business hasn’t missed a beat. Circana just released its analysis

Advertising

Meta brings exclusion-only capabilities to ads manager

Princewill OkikeAugust 13, 2026

by Princewill OkikeAugust 13, 20260615

To help marketers further specify their ad-targeting practices and save on ad spend, Meta is now introducing the ability to create exclusion-only audiences within customer

Advertising

Prime-time upfront ad sales rise 9% to $33.7B, CPMs fall 6%

Princewill OkikeAugust 13, 2026August 13, 2026

by Princewill OkikeAugust 13, 2026August 13, 20260429

Total TV upfront ad sales activity for the upcoming 2026-27 TV season was up 9% to $33.7 billion — largely attributable to a major increase

Foreign News

NCAA will allow alcohol ads during March Madness, other events

Princewill OkikeAugust 13, 2026

by Princewill OkikeAugust 13, 20260240

The NCAA has lifted a longstanding ban on advertising alcohol and energy drinks during its championship events, including March Madness. It was first reported last