Yahoo adds real-time automated ad placement options
Yahoo DSP made its audience marketplace available through two data-driven practices in a partnership announced Wednesday. The goal is to to run more streamlined campaigns,
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LA Lakers to be sold for $12B to Bob Iger, Josh Kushner
Amid rising interest and value in all things surrounding sports and TV/streaming, one of the biggest sports brand teams — the Los Angeles Lakers —
Campaigns build sales, brands build businesses
By Lolu Akinwunmi One of the most expensive mistakes organisations make is confusing campaign success with brand success. The two are not the same. 1.
New PMI research reveals widen gap between sustainability ambition and delivery
As organisations across Africa and the rest of the world seek to translate sustainability ambitions into business outcomes, new research from Project Management Institute (PMI)
AI or Agency? BJAN gathers Nigeria’s advertising heavyweights to decode the future of creativity
As artificial intelligence redefines how brands create, target, and measure campaigns, the Brand Journalists Association of Nigeria (BJAN) is convening Nigeria’s top advertising, marketing and
9% up, back in the black: Nigerian Breweries’ H1 win
Nigerian Breweries Plc has announced a strong performance for the first half of 2026, recording 9% revenue growth to ₦804 billion despite a challenging operating
Heirs Life appoints Eze as independent non-ED
Heirs Life Assurance, the specialist life insurance company of Heirs Insurance Group, has appointed the Founder and Lead Pastor of Streams of Joy International Ministry,
OAAN flags policy inconsistencies, political interference, and debts as key threats to Out-Of-Home advertising ahead of 2027 campaigns
By Goddie Ofose ….Association calls for harmonized regulation, fair access, and self-regulation to protect industry integrity and democracy The Out-of-Home Advertising Association of Nigeria (OAAN)
NBC deepens investment in people with 4th edition of ‘Career Navigator’ Career Fair
…Internal initiative equips NBC employees with skills, leadership insights and tools to thrive in a changing workplace Nigerian Bottling Company (NBC), part of Coca-Cola HBC,
MIPAN gathers top media leaders for 2026 AGM to tackle growth, disruption and the future of media monetization
…Steve Babaeko to headline as keynote speaker alongside industry executives from Interswitch, FrieslandCampina, Publicis, OMD and others The Media Independent Practitioners Association of Nigeria (MIPAN)