Featured Beyond AVE: The pitfalls of using advertising equivalency in PR measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a...
Tag : AVEVA
Featured Schneider Electric completes acquisition of AVEVA
AVEVA, a global leader in industrial software has announced the completion of its acquisition by Schneider Electric, a leading global industrial company specialising in digital automation...