Reckitt Nutrition taps iProspect as US media AOR
Dentsu’s iProspect unit has been named media agency of record for Reckitt Nutrition in the U.S. The assignment, which follows a competitive review, represents an...
Tag : Dentsu
Dentsu touts AI for media planning, targeting, downplays cookies
AI-driven technology has found its place in media planning and buying as well as targeting strategies — despite Google’s shift away from sole reliance on...
Dentsu invests in US data security firm, Skyflow
Dentsu has made an investment in Palo Alto, CA-based Skyflow Inc., a developer of data privacy vaults to help marketers and other firms protect personally...
Dentsu drives African financial services with innovations
Navigating the dynamic evolution of Africa’s finance and payments sectors demands innovative solutions that foster inclusivity and transformation. As these sectors rapidly evolve, critical questions...
Featured Sodiq Oyeleke joins BUA Foods as PR/Media manager
Former corporate communication manager of Dentsu Nigeria and online editor of Punch Newspaper, Sodiq Oyeleke, has joined BUA Foods as Public Relations/Media Manager. Oyeleke left...
Featured Africa’s creative future: Leading the world through innovation and collaboration
In today’s market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries – from media and data to advertising....
Featured Dentsu ad spend report predicts continued growth through 2022 despite global economic turbulence
‘holidays’ season for the first time, puts a big retail focus on Q4 and pushes Television ad spend growth to 3.6%, reaching US$192.8 billion. Within...
Featured Global media adspend on track for 8% growth
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report. This represents a minor downgrade from the...