MediaFeatured Havas Media, Adelaide launch proprietary attention metricKikelomo OyenugaJuly 7, 2023July 7, 2023 by Kikelomo OyenugaJuly 7, 2023July 7, 2023023 Havas Media North America and Adelaide, a platform focused on attention-based media measurement have announced the launch of the “Meaningful Ad Unit” (MAU), a proprietary...
