Universal Pictures’ “Twisters” whipped up a better-than-expected $80.5 million in U.S./Canada box-office results, according to Comscore. The movie was estimated to take in between $50 million and $55 million.
The addition of $42.7 million box-office results internationally gave “Twisters” a total of $123.2 million for its opening week.
It’s the third-biggest theatrical domestic film opening weekend of this year following Walt Disney’s “Inside Out 2” ($154 million) and Warner Bros.’ “Dune: Part Two” ($82 million).
The 1996 original “Twister,” starring Bill Paxton, Helen Hunt, and Philip Seymour Hoffman, had a domestic opening of $41.1 million.
In second place for the weekend is Universal’s “Despicable Me 4,” now in its third week, which added another $23 million to total $259.5 million domestically. “Inside Out 2,” in its sixth week, added $12.8 million to total $596.4 million domestically.
Summer box-office business has helped close the gap in comparisons with its season-to-date box-office revenue of a year ago — down 17% to $4.3 billion.
Universal Pictures spent an estimated $19.8 million on national TV advertising, coming from 1.560 airings and getting 1.1 billion impressions.
Through almost seven months, wide-release theatrical movie studios have spent an estimated $521 million on 112,320 airings resulting in 63.35 billion impressions, according to EDO Ad EnGage — down 28% from a year ago for the same time period when it was $725.6 million — 172,540 airings and 90.6 billion impressions.