…holds 2-day creative festival
The Association of Advertising Agencies of Nigeria (AAAN) has officially announced the launch of the 20th edition of the Lagos Advertising and Ideas Festival (LAIF), themed “20 Years of Crazy”. The festival is scheduled to take place on November 29-30, 2025.
According to Jay Chukwuemeka, Chairman of the LAIF Management Board, the festival will feature a wide range of activities, including creative unleashed opening, industry trends, masterclasses, panel sessions, workshops, live-brands activations, and experiential installations.
This year’s edition will also introduce a new category to celebrate creativity beyond advertising, including film, tech, and other fields. Ralph Idu, Head of Jury Committee, announced that the LAIF website has undergone a revamp, introducing a new era of transparency and accessibility. The revamped website will soon feature clearly listed entry procedures for each category.
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In addition, the festival will also include the UNILAIF internship program, designed to connect fresh graduates with advertising agencies, promoting industry growth and talent development.
Lanre Adisa, President of AAAN, emphasized the importance of LAIF in pushing the boundaries of what is possible, evaluating craft, and inspiring the next generation of creatives to dare.
The 20th edition of LAIF promises to be a momentous occasion, celebrating two decades of recognizing and championing the best in creativity. Industry professionals and creatives alike will find LAIF 2025 a must-attend event, thanks to its rich lineup of activities and commitment to promoting innovation.
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