Counting the cost of virtual engagement
Undoubtedly, the advent of COVID-19 prompted a new normal, wherein person to person contact is discouraged so as to prevent the spread of the virus....
Author : Bidemi Bakare
Betting, a new investment hub
How betting redefined investment drive, advertising in Nigeria Lottery and betting are two major gambling games legalised all across the world including Nigeria. While in...
Yahaya Bello markets presidential bid on platter of youth sentiments
The Kogi State governor, Yahaya Bello, tapped into the core of integrated marketing communication strategy to launch his bid for the presidency in 2023. Bello...
MIPAN members tasked on technology, innovation
Members of Media Independent Practitioners Association of Nigeria (MIPAN) have been tasked on the imperative of embracing technology, innovation and adaptation to change if their...
Henkel Nigeria prioritizes local sourcing, job opportunities
As part of commitment to creating sustainable value for its customers, employees as well as the wider society and communities where it operates, Henkel Nigeria,...
IMF okays end to fuel subsidies
The Federal Government has been advised not to restore fuel subsidies as the the economic impact of introducing market-based fuel pricing mechanisms in the Oil...
APCON inaugurates committees
The Advertising Practitioners’ Council of Nigeria (APCON) has recently inaugurated three committees in a not too elaborate ceremony held at the Sheraton Hotels and Suites,...
Get-Reports unveiled for the Nigerian PR industry
P+ Measurement Services, Nigeria’s leading Independent Public Relations (PR) measurement and evaluation agency, has introduced “Get-Reports” a product that allows the purchase of PR performance...
Lagos NIPR begins 2021 PR Week programmes, AGM
Lagos State chapter, the leading branch of the Nigerian Institute of Public Relations (NIPR) has unveiled programmes to mark this year’s edition of the Lagos...
African institutions must embrace public relations – Yomi Badejo-Okusanya
The President, African Public Relations Association, Yomi Badejo-Okusanya, has reiterated the need for institutions in Africa to embrace public relations so as to help drive...