Sterling Bank Limited has rallied senior government officials, industry regulators, institutional investors, hospitality operators, creatives, and traditional leaders in Lagos to boost Nigeria’s tourism economy. The bank’s aim is to position the tourism sector as a strategic pillar of economic diversification and job creation.
Managing Director Abubakar Suleiman emphasized that tourism and the creative economy offer significant opportunities for employment, foreign exchange earnings, and inclusive growth. He stressed that realizing this potential requires collaboration between policymakers, financiers, operators, and cultural institutions, supported by aligned financing mechanisms and infrastructure investment.
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The engagement highlighted the importance of innovative financing structures, strengthened value chains, and public-private collaboration to unlock investment in tourism assets and creative enterprises. Minister of Arts, Culture, Tourism, and Creative Economy Hannatu Musawa reaffirmed the Federal Government’s commitment to partnership-driven growth.
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