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ADVAN 2025 African Awards for marketing excellence set for February 22

Kikelomo OyenugaFebruary 3, 2025February 4, 2025

by Kikelomo OyenugaFebruary 3, 2025February 4, 2025025

…To Honour Industry Trailblazers, Brands, Others Following the strategic rescheduling of its much anticipated industry shaking event, the Advertisers Association of Nigeria (ADVAN) has concluded...

Advertising Brands

Amazon brand awareness Ad tool emerges from beta

Kikelomo OyenugaJanuary 28, 2025

by Kikelomo OyenugaJanuary 28, 2025085

By Princewill Okike Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, which is intended to simplify...

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Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

Kikelomo OyenugaJanuary 28, 2025

by Kikelomo OyenugaJanuary 28, 2025033

The Ogilvy Africa Network has launched Ogilvy One in Sub-Saharan Africa (SSA), with Jason Smit appointed managing partner to lead the specialist digital service offering....

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KFC introduces new 5-in-1 meal

Kikelomo OyenugaJanuary 24, 2025

by Kikelomo OyenugaJanuary 24, 2025043

KFC has introduced a new 5-in-1 meal, offering customers an all-in-one experience of its signature menu items. KFC Chief Executive Officer, Satender Singh, in a...

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mediaReachOMD, NIMN, others to unveil Top Trend 2025

Kikelomo OyenugaJanuary 24, 2025January 24, 2025

by Kikelomo OyenugaJanuary 24, 2025January 24, 2025023

Leading integrated marketing communications and marketing organizations have teamed up to unlock insights in the media, consumer and market trends tagged Top Trend 2025. This...

Advertising Tech

Meta, Oakley launches smart glasses for athletes

Kikelomo OyenugaJanuary 24, 2025

by Kikelomo OyenugaJanuary 24, 2025042

Building off the growing success of its Ray-Ban smart glasses, Meta is planning to release new AR smart glasses in partnership with sports retailer Oakley...

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Cancer drug, Darzalex breaks J&J sales record

Kikelomo OyenugaJanuary 24, 2025

by Kikelomo OyenugaJanuary 24, 2025028

Darzalex, which treats multiple myeloma, has become the first Johnson & Johnson drug to ever top $3 billion in quarterly sales. The final tally of...

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MRC approves Nielsen ‘Big Data + Panel’ ahead of TV’s upfront market

Kikelomo OyenugaJanuary 23, 2025

by Kikelomo OyenugaJanuary 23, 2025057

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on...

Advertising

7 trends impacting the HR & recruitment sector in 2025 and beyond

Kikelomo OyenugaJanuary 21, 2025

by Kikelomo OyenugaJanuary 21, 2025027

One cannot deny the tumultuous workplace dynamics post-Covid. Employers and employees have navigated fully remote working, rapid digitalisation, hybrid and now return-to-office (RTO) trends. These...

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#Cannes2025: 3 top creatives from continent named jury presidents

Kikelomo OyenugaJanuary 21, 2025January 21, 2025

by Kikelomo OyenugaJanuary 21, 2025January 21, 2025052

The Cannes Lions 2025 Jury Presidents have been announced with South Africa’s Joe Public’s chief creative officer, Xolisa Dyeshana named jury president for Audio &...