Total Ad-Supported Viewing Up 2% In Q2: Nielsen
Second-quarter ad-supported total day viewing for persons age two and up — on linear and streaming TV platforms — grew 2% (1.2 share points) in...
Tag : Nielsen
MRC approves Nielsen ‘Big Data + Panel’ ahead of TV’s upfront market
Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on...
Nielsen appoints Akhil Parekh as Chief Solutions Officer for digital products
Nielsen has announced the appointment of Akhil Parekh as Chief Solutions Officer for its digital product, a new role aimed at bolstering the media measurement...
Featured Nielsen postponed meeting to discuss lifting suspension of backing for national ratings
The TV industry’s most popular yardstick remains broken — at least for now. Nielsen’s long-utilized national TV ratings have yet to regain industry backing after...