Trump 2.0: How Nigerian media is tracking Trump’s presidency & why brands should care
Donald Trump’s inauguration as the 47th President of the United States has once again thrust the world’s attention to the U.S., with Nigerian media providing...
Category : Perspective
Bridging theory and practice: Integrating measurement education in tertiary curriculums
As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement and evaluation into communications and...
2025 PR monitoring & measurement outlook: Local, global perspectives
Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more than a decade of experience...
Dangote’s Goodies Bag: Fuelling joy and fairness across Nigeria
By Abiodun Alade Just when Nigerians thought their wallets were running on fumes, Aliko Dangote comes to the rescue with a festive fuel price cut...
Celebrating Excellence: Nestlé Nigeria wins big at NECA, CIPM awards
Nestlé Nigeria emerged winner of the “NECA Excellence Award in Food & Beverages (Food) category at the “Employers’ Excellence Awards 2024”, organized by Nigeria Employers’...
Akinpelu joins Visa
Sherif Lanre Akinpelu, a renowned Strategist in Nigerian Integrated Marketing Communications Industry as been appointed as Senior Marketing Manager, Marketing Service for West Africa for...
Airtel appoints Dinesh Balsingh as CEO, Nigeria
Airtel Africa, a leading telecommunications and mobile money services provider with presence in 14 countries across the continent,has announced the appointment of Dinesh Balsingh...
Adeleke’s Leadership: A dance of transformation in Osun
By Bamikole Omishore “Great dancers are not great because of their technique; they are great because of their passion.” – Martha Graham In the world...
Double Triumph for Bet9ja Foundation at CSR Reporters awards night
Bet9ja Foundation has added another milestone to its record by bagging two prestigious awards at the CSR Reporters Social Impact and Sustainability Awards (SISA) 2024....
Dangote Group, subsidiaries shine at NECA’s 2024 visible impact awards
…Dangote Cement, Refinery win Sectoral, Groundbreaking investment awards In a blitz of honour, the Pan-Africa Conglomerate, Dangote Industries Limited (DIL), and its subsidiaries Dangote Cement...