Why your PR report must include CEO metrics — Or risk losing their interest entirely
Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost center,” I would probably have...
Tag : Philip Odiakose
The Power Trio: How sales, finance, and marketing rescue PR from the ROI Dilemma
By Princewill Okike Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial return on...
Trump 2.0: How Nigerian media is tracking Trump’s presidency & why brands should care
Donald Trump’s inauguration as the 47th President of the United States has once again thrust the world’s attention to the U.S., with Nigerian media providing...
2025 PR monitoring & measurement outlook: Local, global perspectives
Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more than a decade of experience...
The Hidden bias in PR: Why independent evaluation is a must for brands
By: Philip Odiakose The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However, the growing...
Featured X-raying fraud in OOH media buying: Why brands must prioritize media monitoring and compliance
By: Philip Odiakose Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges,...
Featured Nigeria’s Philip Odiakose named Judge, as AMEC unveil 24 jury’s for the 2023 global awards
The Association of Measurement and Evaluation for Communication (AMEC), a renowned international organization dedicated to advancing the field of communication and PR measurement, proudly announces...