Dentsu announced at Cannes today the global expansion of its Dentsu sports & entertainment offerings, including the international launch of Dentsu anime solutions, the expansion of Dentsu sports analytics into MENA, and the growth of Dentsu sports & entertainment hubs.
The effort is being led by Yoshinobu Ise, who has been appointed as Dentsu’s global head of sports & entertainment. That role is new while he also retains his role as Dentsu’s deputy global chief strategy officer.
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Dentsu sports & entertainment hubs are in key areas that include Japan, Los Angeles, New York, London, MENA, India, and North Asia, with a total team of 1,200 and nearly 1,300 clients.
The anime offering includes sales of anime animation content and licensing such as merchandising to broadcasters and streaming platforms among other services.
Ise commented: “Dentsu Sports & Entertainment represents a groundbreaking step in unifying sports, entertainment, and gaming under one integrated initiative…The expansion of our capabilities and services underscores our commitment to innovation and our ability to connect brands with IPs and their fans in meaningful and powerful ways.”
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