Dr. Emmanuel Agu, a renowned marketing strategist and former chief marketing officer at PremiumTrust Bank Limited, has joined Champion Brewery Plc, a subsidiary of enJOYcorp, the foremost brewer.
Dr. Agu moved to Champion Brewery in October 2025 after a brief stint at PremiumTrust Bank.
According to him, “As Chief Commercial Officer and an award-winning C-level Marketing and Brand Strategy Consultant, I bring over two decades of experience driving multimillion-dollar growth, market expansion, and brand transformation initiatives across Nigeria and Sub-Saharan Africa. Holding a PhD in Marketing Communication, I blend academic rigor with practical leadership to deliver measurable commercial impact through strategic brand launches/activations and comprehensive transformation programs.”
He said, “I develop and execute executive-level commercial strategies, advise CEOs, boards, and senior government officials, and lead cross-functional projects that increase market share, profitability, and stakeholder value. I also influence national policy through impactful public-private partnerships and remain deeply committed to mentoring and developing emerging marketing leaders.”
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Some of the key achievements of Dr. Agu include: Drove P&L responsibility for 65% of Guinness Nigeria’s total volume and 54% of revenue by the end of FY12 — leading business-critical brands within a multi-billion-naira portfolio.
He spearheaded a strategic portfolio comprising 60% of Nigerian Breweries Plc volume and 52% of revenue by the end of 2017 — managing a business valued at ~₦1 trillion on the Nigerian Stock Exchange.
“Grew portfolio volume from 2.2mhls (2013) to 8.5mhls (2017); expanded market share from 42% to 68% in mainstream lager and from 26% to 48% in stout, and expanded Life Lager Beer’s market share through culturally resonant storytelling and regional activations across Southeast Nigeria, scaling volume from 86khl (exit 2012) to 3.104mhls (2017).”
Dr. Agu has achieved 6x growth in carbonated soft drink (CSD) volume from 10M cases (exit 2018) to 60M cases (exit 2022) and quadrupled market share from 1.6% to 7.4%, firmly positioning the LaCasera Company (TLCC) as a national challenger brand.
In 2024, Dr. Agu was appointed Chair of the Advertising Standards Panel by the Advertising Regulatory Council of Nigeria (ARCON).
The Advertising Standards Panel is responsible for ensuring that all advertising conforms to the prevailing laws of the Federation and the Code of the Advertising Profession. The Standards Panel was established by section 53 of the Advertising Regulatory Council of Nigeria Act No. 23 of 2022.
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