In preparation for 130th anniversary and right issues for its recapitalization programme, the oldest financial institution in West Africa market, First Bank of Nigeria would be launching a new campaign tomorrow, Friday, July 12, 2024 at EbonyLife Place Victoria Island with select media practitioners tagged ‘captivating experience featuring our Giants Campaign screening’
In 2015, FirstBank had launched a similar campaign titled: Life is a Movie featuring ‘Customers’ Firsts’, where the bank was offering its customers and consumers a unique opportunity to participate in a one time blockbuster.
A reliable source from the bank who said he does have authority to speak to the press told The Industry Newspaper that the 2024 campaign would be more entertaining, insightful and impacting that what took place in 9 years ago’ adding that ‘We are ready to excite the market again with this new campaign. We love telling stories with our communication but this is beyond just telling stories, it is a blockbuster,” he said.
The 2015 campaign ‘Life is a Movie Campaign’, was requesting its customers to share experiences and moments of their ‘First’ activities of interest, such as your first bike ride, first plane ride and other first adventure periods of your lives.
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