Google launched a series of holiday ads during the Thanksgiving Day week, demonstrating its technology from search to generative AI.
When stuffed lamb Mr. Fuzzy is left behind by their daughter on a family vacation, parents use a variety of Gemini features to search for another. They go online and find it, but discover shipment dates and delivery times are two weeks out.
The parents use Google’s technology, Google’s Veo video model and Nano Banana image tools powered by generative AI, to develop a travel story for their daughter, “Mr. Fuzzy’s Big Adventure,” as she waits for the stuffed lamb to return from its extended vacation.
The campaign for Mr. Fuzzy’s Big Adventure launched on Thanksgiving Day.
“Big Night Out?” aired on Thanksgiving and features Santa using AI Mode and Try On for a new look as he scrolls on his phone looking for options. He searches for inspiration using AI Mode and virtually Try On outfits in Google Search.
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This follows “Planning a Quick Getaway?”, Google’s second AI-generated ad with Veo. All character-led stories created by Google Creative Lab will run across broadcast, digital, social media, and cinema throughout the holidays.
Partnering with NBCUniversal, three Christmas rom-com campaigns were produced to highlight new features — AI Mode, Try On, and Lens — featuring talent from across the NBCU family. The campaign based on romantic comedy, popular among Gen Z and Millennials, includes “Sleigh My Name” released on Thanksgiving, “The Gift Exchange” set for December, and “The Naughty Lister” debuted earlier in the week. WPP Media Futures Group managed creative efforts with NBCUniversal as brand partner.
Other recent spots include Thomas Brodie-Sangster and Martine McCutcheon, Love Actually cast members, star in a holiday creative that draws inspiration from some of the film’s most iconic scenes to demonstrate through Res Zoom technology the cinematic capabilities of Google Pixel 10.
WPP Media Futures Group, the agency behind the creative for Google Pixel, pushed out the social campaign in the U.K. on November 24, and in the U.S. and Canada on November 25.
The campaign is grounded in Google Search Trends data highlighting that Love Actually is the Top 3 most-searched Christmas film worldwide since 2004.
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