The foremost total beverage alcohol company, concluded its fiscal year 2024 with a two-day business conference and awards ceremony. This event served as a reaffirmation of Guinness Nigeria’s commitment to its partners and a celebration of their contributions to a successful year. Additionally, Guinness Nigeria unveiled its new mission for the coming year, tagged “GN Transformed: Winning Differently.”
Held at the prestigious Eko Convention Centre, Lagos, the conference and awards ceremony, themed “GN Transformed: Breaking New Grounds,” brought together trade partners for a two-day celebration of success. The event kicked off with a business meeting focused on reviewing past performance and charting the course for the coming year. Highlighting the achievements of its partners, the conference culminated in an elaborate awards dinner and gala night. The evening featured comedic entertainment, musical performances, and the much-anticipated recognition of top performers throughout fiscal year 2024.
The Managing Director of Guinness Nigeria Plc, Mr. Adebayo Alli, speaking during the awards ceremony, expressed the organization’s gratitude for the invaluable collaboration of its partners over the years and their indispensable contributions to Guinness Nigeria’s corporate objectives throughout the fiscal year 2024.
“We want to sincerely thank you, our valued partners, for your incredible dedication to our business this past year. We know it hasn’t been smooth sailing, but your unwavering support has been instrumental. Despite a challenging economic climate with inflation, currency issues, and lower consumer spending, Guinness Nigeria has continued to grow – and that’s thanks in large part to you,” Mr. Alli said. “Moving forward, we are committed to working closely with all our partners to create new and exciting products that will resonate with Nigerians. Our aim is to cater to every segment of the market and ensure we deliver quality experiences at every price point in the next financial year.”
Introducing the mission statement for the 2025 fiscal year, the Commercial Director of Guinness Nigeria, Mr. Olusanya Adesanya, noted, “Guinness Nigeria does not win alone, we win with our partners, we win with our customers, we win with our consumers, and most importantly, we win with our communities.”
The new mission, “GN Transformed: Winning Differently,” reflects Guinness Nigeria’s commitment to innovation, customer-centricity, resilience, sustainability, empowerment, and consistent growth. This mission statement serves as a guiding principle for all of Guinness Nigeria’s activities, ensuring that the company remains a leader in the beverage industry while making a positive impact on society and the environment.
The highlight of the awards ceremony was the recognition of outstanding trade partners and employees. Top performers from various categories received cash prizes for their exceptional sales achievements and performance throughout the 2024 fiscal year.
Among the numerous accolades presented, the CEO Award for Employee of the Year stood out as another highlight. This prestigious award is given to an individual who has demonstrated exceptional dedication, innovation, and contribution to the company’s success. Nominees for this year’s awards were recognized for their outstanding performance, leadership, and embodiment of the company’s core values. Their remarkable efforts have set a benchmark for excellence and have significantly contributed to the overall success of Guinness Nigeria. This year’s recipient of the CEO Award for Employee of the Year was Mrs. Chinenye Alawode, Head of Commercial Finance.
Dr. Edmond Okafor of Eddinho Nig Ltd was particularly thrilled to be named Overall Best Distributor based on TBA GSV Performance. He expressed his gratitude to Guinness Nigeria for recognizing his contribution: “Many thanks to Guinness Nigeria Plc for acknowledging my contributions to the business’ overall performance. I am really grateful for this honour, and I look forward to continuing our mutually beneficial partnership and producing more excellent performance,” Dr. Okafor said.
In the same vein, Mrs. Funke Ayeni, a Guinness Nigeria Trade Partner and one of the night’s most notable winners, expressed her gratitude to the Guinness Nigeria management for the recognition and opportunity that she received. Mrs. Ayeni expressed her excitement, stressing that she is highly motivated to take on the 2025 fiscal year with much more vigor.
As the Company embarks on this new journey under the banner of “GN Transformed: Winning Differently,” it remains steadfast in its dedication to working collaboratively with all stakeholders to achieve even greater success and make a lasting positive impact on our communities.
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