The former media & partnership manager at Guinness Nigeria, Odebunmi Oluwaseye has been elevated to Head, Media & Partnerships (Beer, Spirits, RTS & Malt) at Guinness Nigeria.
Oluwaseye announced his recent promotion on his LinkedIn account. He stated that “I am happy to share that I am starting a new position as Head, Media & Partnerships at Guinness Nigeria!”
The promotion came 2 years and 3 months after he left mediaReach OMB as Business Lead – Strategy and Connections Planning.
In June 2022, the Great Measures Media (Verdant Zeal’s media firm) ex staff joined Guinness Nigeria as media 7 partnerships manager having cut his teeth in media business at Universal McCann in 2013.
At Guinness Nigeria, the team’s leadership in media strategies and partnerships has been integral to driving brand growth. With a focus on developing comprehensive media plans and fostering strategic alliances, our work has significantly amplified brand presence.
The recent transition from Media & Partnerships Manager to Head of the department marks a continued dedication to excellence in brand engagement and revenue generation, he said.
“Leveraging over 10 years of experience in strategy and connections planning, my expertise lies in crafting innovative campaigns and negotiating impactful media contracts. Through collaboration with events, influencers, and organizations, we’ve created co-branded activations that resonate with our audience. The skills honed at mediaReach OMD now underpin the success of integrated marketing campaigns, ensuring a consistent trajectory of brand visibility and organizational advancement at Guinness Nigeria.”
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