HAVAS Africa is launching HAVAS Red Nigeria, expanding the global merged media agency’s presence in West Africa and strengthening its position across the continent. This move follows HAVAS Red’s successful expansion into South Africa in October 2023, Côte d’Ivoire in April 2024, and Kenya in July 2025.
HAVAS Red, a global PR, social, and influencer agency micronetwork, is integrating earned, social, experiential, and content to help brands and businesses connect with their target audiences. With this launch, HAVAS Red will now have a presence in 23 markets worldwide, including Australia, China, Côte d’Ivoire, France, Germany, Greece, Italy, Kenya, Middle East, the Philippines, South Africa, Spain, U.K., Ukraine, U.S., and Vietnam.
James Wright, Global CEO of HAVAS Red and Global Chairman of the HAVAS PR Network, says, “We are expanding into Nigeria as a pivotal step in our continued growth across Africa. With a strong local team led by Dare Oyegbola, HAVAS Red Nigeria is ideally positioned to bring our merged media model to life for clients in one of the continent’s most dynamic and creative economies.”
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Dare Oyegbola, Managing Director of HAVAS Red Nigeria, brings over a decade of experience in advertising, experiential, production, and communications. He says, “We are proud to build on our legacy in Nigeria and take it to the next level. Our clients are looking for partners who can help them earn attention and trust across every platform. With the strength of the global network behind us, we are ready to deliver bold ideas, deep insights, and meaningful storytelling.”
Provit Chemmani, CEO of HAVAS Africa, adds, “With the addition, we are expanding our footprint and ability to deliver integrated, community-focused communications across Africa. This is about delivering greater value to clients while staying deeply attuned to the cultural nuances of each market we serve.”
HAVAS Red has been recognized as Global Midsize Agency of the Year and EMEA Midsize Agency of the Year by PRovoke Media in 2024. The agency has also introduced several global offerings, including Industry by HAVAS Red, Peaks, Red Impact, Health by HAVAS Red, and Red Connect.
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