The new year brings new aspirations and strategic repositioning; hence, the leading brand solution agency in Nigeria, Maxxconnection, desires to rejig its key strategic functions to achieve its 2026 growth and expansion plans.
In this regard, the experiential marketing company has released the names of key executives who have been elevated, as well as others who have been hired to drive growth and innovation in the new dispensation.
Those who have been elevated include: Ashon Olawunmi, promoted to Lead Finance; Unazi Opeyemi, promoted to lead business management; and Arayi-Ayana Itseoritselaju, promoted to Portfolio Manager. Meanwhile, Akinsola Miracle has joined as Growth and Innovation Manager.
Ashon Olawunmi is known as the Lead for Finance at Maxxconnection, a Nigerian experiential marketing agency, following a promotion in late 2025, where they took on responsibility for the agency’s fiscal strategy as part of strategic leadership changes.
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Unazi Opeyemi: Promoted to Lead, Business Manager. Opeyemi takes on an expanded role in managing client relations and business operations.
Arayi-Ayana Itseoritselaju: Promoted to Portfolio Manager, ensuring seamless execution across the agency’s diverse brand accounts.
Akinsola Miracle: Joins the team as Growth & Innovation Manager. Miracle is expected to bring fresh perspectives to the agency’s expansion and creative strategies.
Maxxconnection, also known as Maxx, has curated some of the most impactful marketing activations for AB InBev brands, VFD Bank, Coca-Cola, Reckitt, Campari, and Trophy Lager.
Some of the case studies include Do Good for 1960 Rootz Alcoholic Bitters, Listen to your heart for Power Oil, The High for Flying Fish, League of Hero for Hero Lager, Numero Uno, and several others.
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