Brand Africa has inducted MTN Group into its inaugural Hall of Fame, recognizing the company’s transformative impact on African consumers and its role in shaping a positive African narrative.
Additionally, Brand Africa has crowned MTN as the #1 Most Admired African Brand Contributing to a Better Africa, the #1 Most Admired African Brand (spontaneous recall), the #1 Most Admired Brand Doing Good for Society and the Environment, and #1 Most Admired Telecommunications Brand
The Hall of Fame honour, introduced this year by Brand Africa, acknowledges brands that have demonstrated sustained excellence and influence on the continent over the past decade. MTN’s induction reflects its ongoing commitment to enabling digital access, expanding financial inclusion, and contributing meaningfully to Africa’s development.
Brand Africa released the 2025 edition of the Brand Africa 100 rankings, a comprehensive annual survey covering over 30 African countries and representing more than 85% of the continent’s population and GDP, alongside the announcement
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“It is an honour to be inducted into the Brand Africa Hall of Fame and to be named the most admired African brand contributing to a better Africa, the most admired African brand by spontaneous recall, as well as the brand most admired for doing good for society and the environment,” MTN Group President and CEO, Ralph Mupita, said.
“That this recognition comes during Africa Month gives it added significance. It reflects the progress we continue to make as a continent and the role trusted brands must play in advancing inclusive, digitally enabled growth. We appreciate the trust our customers have placed in MTN and remain dedicated to making a meaningful impact.”
Mupita also acknowledged the collective effort behind the brand’s success, thanking MTNers, partners, and other stakeholders across the continent for their role in making this recognition possible.
MTN operates mobile networks in 16 countries. Since 2021, MTN has pursued its Ambition 2025 strategic intent, driving digital solutions that propel Africa’s progress. This underscores MTN’s commitment to driving digital and financial inclusion and fostering innovation across the continent.
MTN has topped the 2025 Brand Finance Top 100 Report as South Africa’s most valuable brand, with a brand valuation of R50.7 billion, further solidifying its brand leadership.. MTN has held this position every year since the survey’s inception in 2012.
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