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October 24, 2026
The Industry
Industry News

MTN, MultiChoice, FirstBank, and The Macallan join NECLive 2025

The countdown to NECLive 2025 is officially on, and we are thrilled to announce the incredible coalition of sponsors and partners who are joining us to bring this year’s vision to life.

The Landmark Centre in Lagos, we will be exploring the critical theme: “Powering Africa Through Creative Enterprise,” and the sheer calibre of our sponsors proves that the world is finally recognising the creative industry as a serious economic engine.

We are proud to welcome corporate giants MTN Nigeria Plc and MultiChoice, Nigeria’s premier financial institution, FirstBank, and the global luxury brand, The Macallan, as our lead sponsors.

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MTN Nigeria and MultiChoice provide the essential digital and infrastructural backbone, ensuring African content is created, distributed, and consumed by millions across the continent and beyond.

Through its First@Arts initiative, FirstBank reinforces its role as a key financial partner, helping creatives transition from passion to profitable, structured ventures.

The Macallan’s involvement highlights the global appeal and high-end artistic value of African creativity, positioning our industry on the world stage.

As NECLive Convener, Ayeni Adekunle, noted: “The range of partners for NECLive 2025 proves that the creative industry is now recognised as a serious economic engine. We are bringing together the biggest names in finance, technology, media, and global commerce to not just talk about the future of African creativity, but to actively build it.”

Get ready to learn from the best! This year’s conference, hosted by the dynamic duo Bolanle Olukanni and Tee A, features a stellar lineup of speakers including

Ayo Maff, Timi Dakolo, Folu Storms, Nora Awolowo, KieKie, Yolanda Okereke, Gaise Baba, John Ugbe (CEO, MultiChoice West Africa), Steve Babaeko (Founder, X3M Ideas), A’isha Umar Mumuni (Chief Digital Officer at MTN Nigeria), Chris Ihidero (CEO of PinPoint Media), Kene Okwuosa (co-founder of FilmHouse Group), and Audu Maikori (Founder and Chairman of Chocolate City Music Group).

These leaders will deliver masterclasses, panel discussions, and networking opportunities designed to address the challenges and unlock the potential of the $4.2 billion Nigerian creative economy.

Don’t miss your chance to be in the room where the future of African creativity is being shaped.

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