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October 23, 2026
The Industry
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Tech

Netflix lead competitors over content spend

By Princewill Okike

 

Fueling more of its rising growth for the future versus competitors, Netflix has maintained a dominant position when it comes to its spending on content.

Analysis from MoffettNathanson Research and company reports show that a fiscal-year 2024 reading places Netflix at $15.3 billion in content/production spend.

This is almost twice the level of the next-biggest premium streaming services from Walt Disney (including Disney+, Hulu, and ESPN+) at $8.6 billion.

Further down the list is Warner Bros. Discovery (Max and discovery+) at $6.4 billion, with NBCU’s Peacock at $5.2 billion and Paramount Global’s Paramount+ at $4.4 billion.

Due to its large subscriber base, especially international (223 million), Netflix also maintains high profit margins (earnings before interest, taxes, depreciation and amortization) at 28% — more than triple those of its closest competitors.


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