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October 25, 2026
The Industry
Appointment

Victoria Uwadoka joins ICC marketing commission

The ICC has announced a new leadership team for its Global Marketing and Advertising Commission.
This commission oversees the globally recognised ICC Advertising and Marketing Communications Code — the cornerstone of industry self-regulation, which was updated in 2024.

Victoria N. Uwadoka, the corporate communications, public affairs and sustainability lead for Nestlé Nigeria is the only African on the list.

Following a robust response to a call for nominations leveraging input from ICC’s global network of national committees, the commission’s new leadership has been confirmed for a three-year mandate, reflecting ICC’s commitment to expertise and effective governance.

READ ALSO:Linda Yaccarino to step down as X CEO

The new leaders are:
Chair:

Alice Himsworth, senior counsel, Google (United Kingdom)
Vice-Chairs:

Ludovic Basset, director general, European Advertising Standards Alliance (Belgium)
Jeffrey A. Greenbaum, managing partner, Frankfurt Kurnit Klein and Selz PC (United States)
Alexander Montgomery, principal corporate counsel, Microsoft (United States)
Gabriel Peeradon, founder and regional managing director, Yell International (Thailand)
Victoria N. Uwadoka, corporate communications, public affairs and sustainability Lead, Nestlé (Nigeria)

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