The National Institute of Marketing of Nigeria (NIMN) has concluded plans to host the maiden edition of the LEADHERS conference for women in marketing to provide a thriving community of women who have the skills, competencies, and opportunities to lead and influence beyond the capabilities of marketing.
The event that would be chaired by the Honorable Commissioner for Commerce, Cooperatives, Trade and Investment in Lagos State, Mrs. Folashade Kaosarat Bada Ambrose and keynote paper delivered by Chief Executive Officer (CEO) of Aspire Coronation Trust (ACT) Foundation, Osayi Alile is scheduled to be hosted on March 6th, 2026, themed: “Redefining Influence: Women Shaping the Future of Marketing,” at The Civic Centre, Victoria Island Lagos.
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Addressing the media conference to announce the event, President of NIMN, Dr. Bolajoko Bayo-Ajayi, disclosed that there will be a panel session as well, and the panel will consist of the Director, External Affairs & Social Performance, Seplat Plc, Chioma Afe, Marketing Director, Promasidor Nigeria, Adebola Williams, and Chief Marketing Officer of MTN Nigeria, Onyinye Ikenna-Emeka, and the panel will be moderated by Chief Executive Officer, Financial Institutions Training Centre (FITC), Dr. Chizor Malize.
According to her, “LeadHers in Marketing is a groundbreaking initiative by the National Institute of Marketing of Nigeria (NIMN) designed to empower women in the marketing profession. It is a platform dedicated to advancing Leadership, Visibility, Impact, Growth, Mentorship, and Professional Development among female marketers across Nigeria and beyond.”
She said, “To create a thriving community of women in marketing who are equipped with the skills, confidence, and opportunities to lead, influence, and make lasting contributions to the profession and society, NIMN is trying to give a new narrative to women in marketing”.
On the vision of the LeadHERS conference, the president of NIMN stated that a future where women in marketing are recognized as trailblazers, decision-makers, and change agents, driving innovation and impact across industries, is possible.
She listed the core pillars of the LeadHers conference as leadership, which aims to cultivate strong, ethical, and visionary leaders in marketing. Visibility: Showcasing the achievements and contributions of women in the profession, and impact: driving meaningful change in organizations, communities, and the marketing industry.
Others are growth: supporting continuous learning and career advancement, mentorship: building networks of guidance and support across generations, and professional development: providing tools, training, and resources to excel in the dynamic marketing landscape.
Dr. Bolajoko Bayo-Ajayi said, “Women remain underrepresented in leadership roles within marketing and business. LeadHers in Marketing will bridge this gap by creating opportunities for networking and collaboration, offering mentorship programs to nurture emerging talent, hosting workshops, conferences, and training sessions tailored to women’s career journeys, and advocating for gender equity and inclusion in the marketing profession.”
In conclusion, she said the LeadHers conference’s impact goals will inspire the next generation of female marketers, strengthen the pipeline of women leaders in marketing, and position Nigeria as a hub for inclusive and progressive marketing leadership.
“Our programs and events will be open to all Women in the C‑suite women, agency leaders, and brand executives, women in government functions related to Marketing, women in the marketing ecosystem, and women in marketing academia,” she added.
Photo Caption: L-R: Mr. Adewale Adesina, Corporate Service Manager, NIMN; Mrs. Thelma Okoh, Registrar, NIMN; Dr. Bolajoko Bayo-Ajayi, President, NIMN; Mrs. Olufade Adenike, Council Member, NIMN; and Mrs. Katchy Anumnu, Membership Committee, NIMN at the media conference organised by the National Institute of Marketing of Nigeria (NIMN) to announce LeadHers Conference yesterday, March 3rd, 2026, in Lagos
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