The Nigerian Institute of Public Relations (NIPR) and the Nigerian Export Promotion Council (NEPC) have partnered to promote Made-in-Nigeria products and services locally and internationally, aiming to boost economic growth.
The partnership was announced by NIPR President, Dr. Ike Neliaku, during a visit to NEPC’s Abuja headquarters. Neliaku emphasized that the collaboration is crucial as both organisations play key roles in shaping Nigeria’s image, reputation, and economic prospects globally. He noted that the country has abundant resources and the capacity to compete internationally, adding that Nigerian products are capable of matching global standards.
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He noted that Nigeria has abundant resources and the capacity to compete internationally, with products that meet global standards. As part of the partnership, NIPR has invited NEPC to establish a Made-in-Nigeria exhibition pavilion at the upcoming World Public Relations Forum (WPRF). He added that NEPC’s improvements in product packaging and presentation could be showcased at the forum to demonstrate Nigeria’s ability to produce goods that meet international expectations.
Neliaku also commended the Executive Director and Chief Executive Officer of NEPC, Nonye Ayeni, for her efforts toward improving the quality, finishing, and packaging of locally manufactured products.
Responding, Ayeni expressed the council’s readiness to collaborate with NIPR, which is hosting the World Public Relations Forum, to create opportunities for Made in Nigeria products to gain greater visibility in local and international markets. The collaboration will support NEPC’s efforts to diversify the economy and leverage NIPR’s role in managing Nigeria’s reputation. Ayeni added that the partnership will highlight Nigeria’s production capacity, improve local businesses’ competitiveness, and contribute to non-oil export expansion.
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