Organisers of the Nigerian Marketing Awards (NMA) have thrown the voting process of this year’s edition of the awards open to the public, while also announcing the three finalists: Heineken, Malta Guinness and MILO, contending for the prestigious Brand of the Year 2026 Award.
The Founder and Convener of the Awards, Prince Tony Agenmonmen, disclosed this in a statement.
He explained that the three brands were arrived at following a rigorous evaluation by the Awards Decision Council (ADC), comprising distinguished marketing and communications professionals.
Agenmonmen added that with the announcement, the three brands now advance to the public voting stage, making it possible for Nigerians to be part of the voting process.
The former President, National Institute of Marketing of Nigeria (NIMN) further explained that the winner will be determined by a combination of judges’ scores (50%) and public votes (50%), bringing expert assessment and consumer choice together in deciding this year’s outstanding brand.
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According to him, the public voting, which has since opened since Sunday, 1 November 2026, is expected to close on Monday, 9 November, this year, with the winner unveiled at the fifth edition of the Awards, tagged: “Reimagine Marketing”, slated for Saturday, 21 November 2026, in Lagos.
“Three outstanding brands. One coveted title. Our judges have made their assessment, and now the
public has a say. By giving equal weight to expert judgement and public votes, we recognise both marketing excellence and the connection brands build with consumers. We encourage everyone to watch the campaigns and make their vote count,” he added.
Established in 2022, the Awards, which celebrates excellence in marketing and brand-building, also enjoys the endorsement of Advertising Regulatory Council of Nigeria (ARCON), the National Institute of Marketing of Nigeria (NIMN), Association of Advertising Agencies of Nigeria (AAAN), Experiential Marketers Association of Nigeria (EXMAN), Nigerian Institute of Public Relations (NIPR), and Out-of- Home Advertising Association of Nigeria (OAAN), and the International Awards Trust Mark.
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