Omnicom’s OMD repeated as the top-billing media agency in the U.S. in 2023 with an estimated total of $9.6 billion (+4.6%) according to final figures analyzed by agency research firm COMvergence.
At the Group level Publicis Media retained a strong lead with $23.9 billion, up 9.6%.
The COMvergence rundown included 32 agencies with total billings of $95 billion, 1.3% over 2022. That included 18 media agency networks and 10 independent agencies, representing a 62% share of the market.
Rounding out the top-5 ranked agencies were Publicis Media’s Spark Foundry ($8.1 billion, +3.5%), independent Horizon Media ($7.7 billion, +4.7%), GroupM’s EssenceMediacom ($7.5 billion, -3.8%) and Publicis Media’s Zenith ($6.6 billion, +3.9%).
Rounding out the top-3 ranked groups were GroupM ($17.2 billion, -0.6%) and Omnicom Media Group ($16.5 billion, +5.8%).
Digital media spending accounted for 54% of total billings last year, six percentage points higher than the 48% recorded in 2022.
PMG ranked 17th overall and number 20-ranked iProspect had the highest digital billing shares with 76% and 77% respectively.
COMvergence calculated agency billings on clients spending $2 million or more and notes that all client lists were reviewed and confirmed by the agencies assessed.
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