Featured PR slip-up for top brands
For large corporate entities, corporate social responsibility (CSR) initiatives are low hanging fruits that often offer these top organisations the opportunity to ‘brag’ and leverage
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Featured LASAA tasks operators on OOH regulations
Lagos State Signage and Advertisement Agency (LASAA) has flagged off the first phase of an awareness campaign to sensitise the general public on the need
Featured Gulder, Harp, Coke, others suffer line extension experiments
Nigeria’s corporate organisations, particularly the fast moving consumer goods segment of the manufacturing sector, have had a fairly infamous reputation towards brand extension marketing strategy.
Featured MTN fulfils promise made to Nigerians on vaccines
The Nigerian government has taken delivery of the first set of 300,000 doses of COVID-19 vaccines out of a total of 1.4 million doses designated
Featured Centre for Digitization of Indigenous Languages (CDIAL) holds panel session on digitizing indigenous languages at 2022 social media week
The Centre for Digitization of Indigenous Languages (CDIAL) on Wednesday, March 2, 2022, held a panel session at the 2022 social media week with the
Featured P&G, Colori, sign local production contract, CBN vows to promote local manufacturing
To further strengthen its commitment towards localization of production in Nigeria, leading Consumer Goods Company in Nigeria, Procter & Gamble (P&G), has partnered with Colori
Featured ‘Ad Academy crucial to survival of advertising industry’
Mr. Steve Babaeko, president of the Association of Advertising Agencies of Nigeria (AAAN), says a soon-to-be-launched academy is crucial to the survival of the advertising
Featured LASAA wins at Appeal Court
A Court of Appeal sitting in Lagos has affirmed that the Lagos State Structures for Signage and Advertisement Agency Law No. 9 of 2006 is
Featured Trophy lager beer makes statement with tallest beer bottle
International Brewery flagship brand, Trophy, has unveiled the tallest beer bottle to the delight of its customers. The bottle was unveiled at Ikeja City mall
Featured Guinness continues to rock ‘black’ new tvc
Guinness Stout has had some of the most iconic television commercials in recent times, but “I Am The New Best Thing” TVC can’t be mentioned