Yahaya Bello markets presidential bid on platter of youth sentiments
The Kogi State governor, Yahaya Bello, tapped into the core of integrated marketing communication strategy to launch his bid for the presidency in 2023. Bello
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Brand distinction as a tool for loyalty and sales. The Viva Story
Few months ago, I stumbled on a brand which by my estimation had little or no recognition. I had visited the market to get some
Naira: The devaluation of Nigerians
The value or the economic worth of any national currency is arguably the marketing worth or value to the users or spenders of such currency
Featured Industry players congratulate new MTN Nigeria CMO, Adia Sowho
The marketing and marketing communications industry practitioners have swamped on the newly appointed chief marketing officer of MTN Nigeria, Adia Sowho’s LinkedIn handle to wish
Heritage Bank Partners Silverbird to Empower Young Creative Nigerians
Heritage Bank Plc, Nigeria’s most innovative banking service provider, has joined forces with Silverbird Group to empower and deepen its support to young entrepreneurs in
Get-Reports Unveils for the Nigerian PR Industry
P+ Measurement Services, Nigeria’s leading Independent Public Relations (PR) measurement and evaluation agency, has introduced “Get-Reports”, a product that allows the purchase of PR performance
Rite Foods Bags Brand of the Year Award
Rite Foods Limited, a world-class and proudly Nigerian food and beverage company, producers of Bigi Carbonated Soft Drinks (CSD), Fearless Energy Drinks, and variants of
SERAS CSR Awards Africa Calls for 2021 Entries
. . .Unveils 5 New Categories The organizers of Africa’s foremost gold-standard Corporate Social Responsibility and Sustainability awards, The SERAS CSR Awards Africa, have called
Heirs Holdings Enters Insurance Market with Two Offerings
Heirs Holdings (HH) recently announced the group’s transformative insurance industry play, with the launch of Heirs Insurance Limited (HIL) and Heirs Life Assurance (HLA), at
Wema Bank Deepens Financial Literacy for SMEs
Wema Bank Plc has again demonstrated its commitment to deepening financial literacy and optimisation among its customers, particularly SMEs, with a webinar themed ‘Unbundling Tax,