The Industry Newspapers

Transmit partners Kenya’s firm to transform advertising in Nigeria

Kikelomo OyenugaFebruary 21, 2025

by Kikelomo OyenugaFebruary 21, 20250267

By Princewill Okike Nigerian-based advertising technology firm, Transmit, has partnered with Kenya’s Suss Ads to transform advertising in Africa through innovative AdTech solutions. According

CSR/CSI

LAPO increases scholarship scheme for beneficiaries

Kikelomo OyenugaFebruary 21, 2025

by Kikelomo OyenugaFebruary 21, 20250204

By Princewill Okike LAPO Microfinance Bank continues to impact the lives of Nigerian youth with its scholarship scheme. The latest beneficiary of the benevolence

Appointment

Anietie shines as global authority, named AME awards 2025 grand jury member

Kikelomo OyenugaFebruary 21, 2025

by Kikelomo OyenugaFebruary 21, 20250235

By Princewill Okike Anietie Udoh, the strategic virtuoso and Divisional Director of Marketing at MARKETING EDGE, has been recognized as a Grand Jury member

Appointment

Segun Ogunleye leaves 7up bottling company, joins diageo as head of marketing

Kikelomo OyenugaFebruary 21, 2025

by Kikelomo OyenugaFebruary 21, 20250361

By Princewill Okike Diageo has appointed Segun Ogunleye as its new Head of Marketing, Africa Partner Markets, with an additional responsibility as Beer Lead

Industry News

AfDB unveils presidential candidates ahead of May 29 election

Kikelomo OyenugaFebruary 21, 2025

by Kikelomo OyenugaFebruary 21, 20250243

By Princewill Okike The African Development Bank has officially commenced the process of electing its next president with the release of candidates set to

Advertising

LASAA addresses community concerns over billboard safety in Abati barrack

Kikelomo OyenugaFebruary 21, 2025

by Kikelomo OyenugaFebruary 21, 20250187

Lagos State Signage and Advertisement Agency (LASAA) is responding to the urgent concerns raised by a group in Surulere area of Lagos State, military officers

Tech

Instagram invites creators to get paid via written brand endorsements

Kikelomo OyenugaFebruary 21, 2025February 21, 2025

by Kikelomo OyenugaFebruary 21, 2025February 21, 20250159

By Princewill Okike With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads

Perspective

The importance of effective feedback delivery

Kikelomo OyenugaFebruary 20, 2025

by Kikelomo OyenugaFebruary 20, 20250264

Many of us have grown up with the belief that the truth must be accepted in whatever form it is presented. We’ve been conditioned to

Perspective

The convergence of media trends: A strategic blueprint for advertisers in Nigeria

Kikelomo OyenugaFebruary 20, 2025

by Kikelomo OyenugaFebruary 20, 20250314

As Nigeria’s advertising industry evolves towards a projected $984 million valuation by 2027 according to Intelsat , advertisers find themselves navigating a landscape where tradition

Perspective

Navigating the plastic ban in Lagos

Kikelomo OyenugaFebruary 20, 2025

by Kikelomo OyenugaFebruary 20, 20250141

As the end of 2024 approaches, related businesses in Lagos face an urgent need to comply with the upcoming ban on single-use plastics (SUPs), which