Nigeria, Germany partner to strengthen agro-based investment
By Princewill Okike Nigerian and German stakeholders look to increase business development and knowledge exchange in agro-based investments at the 10th edition of Agrofood
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Transmit partners Kenya’s firm to transform advertising in Nigeria
By Princewill Okike Nigerian-based advertising technology firm, Transmit, has partnered with Kenya’s Suss Ads to transform advertising in Africa through innovative AdTech solutions. According
LAPO increases scholarship scheme for beneficiaries
By Princewill Okike LAPO Microfinance Bank continues to impact the lives of Nigerian youth with its scholarship scheme. The latest beneficiary of the benevolence
Anietie shines as global authority, named AME awards 2025 grand jury member
By Princewill Okike Anietie Udoh, the strategic virtuoso and Divisional Director of Marketing at MARKETING EDGE, has been recognized as a Grand Jury member
Segun Ogunleye leaves 7up bottling company, joins diageo as head of marketing
By Princewill Okike Diageo has appointed Segun Ogunleye as its new Head of Marketing, Africa Partner Markets, with an additional responsibility as Beer Lead
AfDB unveils presidential candidates ahead of May 29 election
By Princewill Okike The African Development Bank has officially commenced the process of electing its next president with the release of candidates set to
LASAA addresses community concerns over billboard safety in Abati barrack
Lagos State Signage and Advertisement Agency (LASAA) is responding to the urgent concerns raised by a group in Surulere area of Lagos State, military officers
Instagram invites creators to get paid via written brand endorsements
By Princewill Okike With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads
The importance of effective feedback delivery
Many of us have grown up with the belief that the truth must be accepted in whatever form it is presented. We’ve been conditioned to
The convergence of media trends: A strategic blueprint for advertisers in Nigeria
As Nigeria’s advertising industry evolves towards a projected $984 million valuation by 2027 according to Intelsat , advertisers find themselves navigating a landscape where tradition