The crisis usually starts way before anyone calls it a crisis
By Jeremiah Musa A crisis is not an event. It is an accumulation of decisions no one flagged as risk. By the time the public
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A chronicle on the masters of madness, myth, and market-making across the century
By Franklin Ozekhome There is a tendency among younger practitioners to imagine Nigerian advertising as a relatively recent industry, as though it began with the
What does advertising really do for a brand?
By Lolu Akinwunmi One of the biggest mistakes organisations make is expecting advertising to perform roles it was never designed to perform. It is therefore
MediaConsortium unveils powerhouse panel for 2026 Conference and Awards
As changing economic dynamics and rapid digital adoption continue to reshape purchasing behavior across Africa, leading strategy and marketing experts are set to converge in
‎Victoria Ndee Uwadoka: 60 years of trust, purpose and the future of African communications
By Goddie Ofose, The Industry Newspaper ‎In October 2026, Victoria Ndee Uwadoka will clock 60. For most, that milestone signals a slowdown. For her, it
‎African beverage leaders map “Liquid Resilience” to tackle VUCA challenges, illegal trade, and funding gaps
…..New report identifies 10 trends and actionable playbooks to future-proof Africa’s beverage sector as Nigeria leads volume, Kenya leads value ‎By Goddie Ofose, The Industry
‎Tegbe inaugurates REA Board, urges people-centred leadership
‎‎The Honourable Minister of Power, Joseph Tegbe has inaugurated the newly constituted Governing Board of the Rural Electrification Agency (REA) in Abuja, urging members to
‎Atunse Healthcare launches in Lagos to manufacture advanced biologics in Nigeria
…….African-led company sets out to build manufacturing, distribution and specialist workforce capability — so that Nigerians no longer have to leave the country for advanced
‎The A.C.T.I.V.E. Trust Framework™ — Trust across categories: Functional vs. Emotional brands
By Emman Udowoima, CEO, Brand Health Limited ‎One of the most common questions I receive from brand leaders is whether the A.C.T.I.V.E. Trust Framework™ applies
‎Guinness rewards consumers with ₦17m in first week of ‘Open For More’ draw ‎
‎Guinness Nigeria has officially begun rewarding consumers under its nationwide ‘Open For More’ National Consumer Promotion (NCP), with an impressive ₦17 million in rewards to