Advertisers to pay more for Google clicks Ad services
By Princewill Okike The ad-click growth rate rose 3% YoY for the third straight quarter on Google, but the cost-per-click (CPC) growth rate continued to
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Google’s Srinivasan adds commerce to Ad remit
By Princewill Okike Vidhya Srinivasan, who has led Google’s ad business for years, will now lead the Ads & Commerce teams for the Alphabet company.
Making a difference, One move at a time: MTN’s bold new year campaign
In a vibrant start to the new year, MTN Nigeria has rolled out a campaign with a powerful message: ‘Go Make A Difference (Go M.A.D)’.
The transformational journey of GDM: A 15-year odyssey
Celebrating 15 transformative years of trailblazing innovation and impactful contributions to the marketing and technology landscape, GDM Group, Nigeria’s premier marketing and media technology powerhouse,
Glo Festival Of Joy excites winners with Prado SUV, other prizes in Abuja
Telecommunications giant, Globacom on Wednesday made do its promise again as winners in its Festival of Joy promo went home with prizes including a brand
Savannah Energy provides unaudited FY 2024 trading update on Nigeria
Savannah Energy PLC, the British independent energy company focused around the delivery of Projects that Matter, today provided a trading update on its Nigerian
Telecom tariff increase must give significant service improvements -FCCPC warns
The Federal Competition and Consumer Protection Commission (FCCPC) notes the announcement by the Nigerian Communications Commission (NCC) approving a 50% adjustment in telecommunications tariffs. While
Taking Nigerian small businesses to paradise
In the last 40 years, small business owners and entrepreneurs have been receiving greater recognition as drivers of economic growth all over the word. It has
Good material on telecoms’ – Obasanjo commends book by ex-Punch editor
Former President Olusegun Obasanjo has described ‘The Catalyst: Nigerian Tech Evolution through a Journalist’s Lens,’ authored by the immediate past Editor of The PUNCH, Mr
Meta’s farewell to fact-checking; 6 recommendations for brands
Meta’s decision to end third-party fact-checking on Facebook, Instagram, and Threads will have profound implications for users, communications professionals, and marketers. At this stage, the