Presidential debate boosts cable news viewership and ad revenue
During the week of the Presidential debate (June 16-23), all three major 24-hour cable TV news networks experienced significant prime-time viewership gains, especially CNN. The
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Streaming platform usage stabilizes, Peacock Bucks trend with Olympic boost
Average daily time spent on premium streaming platforms is expected to stabilize with minimal growth, according to eMarketer. Notably, Peacock is set to see a
TikTok launches “It Starts on TikTok” campaign featuring UK Olympic and Paralympic athletes
Building on its partnership with Britain’s Olympics and Paralympics teams, TikTok has launched “It Starts on TikTok,” a new marketing campaign highlighting standout UK athletes
Nielsen appoints Akhil Parekh as Chief Solutions Officer for digital products
Nielsen has announced the appointment of Akhil Parekh as Chief Solutions Officer for its digital product, a new role aimed at bolstering the media measurement
Risky political media, misinformation remain minor in U.S. ad impressions
The latest analysis by brand protection experts at IAS reveals a growing yet still minimal presence of risky political content and misinformation in U.S. media
FT ranks Nigerian firm among Africa’s fastest-growing companies
A Nigerian retail firm, Sundry Markets Limited, has been recognised as one of Africa’s top 50 fastest-growing companies in 2024 by the Financial Times. In
Lego shifts global media account, bespoke Publicis unit
The Lego Group announced today the winner of its 18-month long global media agency review–Publicis One, powered by Starcom, a bespoke agency team just for
Holy Moly Dips carries cheeky OOH message across London
Holy Moly Dips has launched a sassy out-of-home ad campaign with independent creative agency AGIT8. The copy has expletives covered by the Holy Moly logo,
Access Holdings eyes N10tn profit by 2027
Access Holdings Plc aims to achieve a profit of N10tn by 2027. This was disclosed by the Chief Executive Officer of Access Bank, Roosevelt Ogbonna,
GenAI makes project managers more productive, collaborative, creative and effective, new PMI research shows
A new report from Project Management Institute (PMI), the world’s leading authority for project professionals, explores how high adopters of GenAI (or “trailblazers”) are leading