The Industry Newspapers

The Hidden bias in PR: Why independent evaluation is a must for brands

Goddie OfoseJuly 2, 2024July 3, 2024

by Goddie OfoseJuly 2, 2024July 3, 20240379

By: Philip Odiakose The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However, the growing

Industry News

Substance abuse campaign, everyone’s fight – ED, MTN Foundation

Goddie OfoseJuly 2, 2024July 3, 2024

by Goddie OfoseJuly 2, 2024July 3, 20240577

Odunayo Sanya, the Executive Director of the MTN Foundation has called on all Nigerians to join the fight against drug abuse under the Anti-Substance Abuse

Tech

AI and the future of work – the opportunity for Africa

Kikelomo OyenugaJune 24, 2024July 2, 2024

by Kikelomo OyenugaJune 24, 2024July 2, 20240276

The technology can assist in decision-making, risk assessment, and data analysis, empowering entrepreneurs in their ventures Africa has a unique opportunity to influence what the

Finance

AFD Group to highlight 15 years of sustainable impacts in Nigeria at anniversary

Kikelomo OyenugaJune 24, 2024July 2, 2024

by Kikelomo OyenugaJune 24, 2024July 2, 20240281

The Agence Française de Développement (AFD) Group, a public financial institution that implements the policy defined by the French Government, has concluded plans to celebrate

Entertainment

Nollywood’s ‘House of Ga’a’ set to premiere on Netflix this July

Kikelomo OyenugaJune 24, 2024July 2, 2024

by Kikelomo OyenugaJune 24, 2024July 2, 20240282

Netflix has announced that House of Ga’a, Bolanle Austen-Peters’s upcoming biopic, will debut on the streaming platform on July 26, 2024. In an announcement, Netflix

Advertising

Canal+ boosts stake in Asian streaming platform Viu

Kikelomo OyenugaJune 24, 2024

by Kikelomo OyenugaJune 24, 20240262

French media and telecom conglomerate Vivendi’s pay-TV unit Canal+ Group has strategically increased its stake in Asian streamer Viu to 36.8 per cent, a move

Tech

Audience data, consumer analytics to drive multi-platform media effectiveness

Kikelomo OyenugaJune 24, 2024

by Kikelomo OyenugaJune 24, 20240232

In an era where media consumption spans multiple platforms, from traditional television to streaming services, social media, and beyond, the importance of audience data and

Industry News

Eno announces N1.04b bonus for workers at public service week celebration

Kikelomo OyenugaJune 24, 2024July 3, 2024

by Kikelomo OyenugaJune 24, 2024July 3, 20240254

Governor Umo Eno has announced the payment of one billion and forty million Naira (N1,040,000,000.00) to workers in the employ of Akwa Ibom State Government

Appointment

Warren Bowers appointed GM of Authentic Brands, Africa region

Kikelomo OyenugaJune 24, 2024June 24, 2024

by Kikelomo OyenugaJune 24, 2024June 24, 20240366

Former senior retail director at Adidas, Warren Bowers, has been appointed general manager of Authentic Brands Group’s Africa region, effective immediately. The appointment reaffirms Authentic

Advertising

Sex Expo’s OOH campaign sees some artwork banned by the City of Cape Town

Kikelomo OyenugaJune 24, 2024

by Kikelomo OyenugaJune 24, 20240238

Just as in 2023, the City of Cape Town has decreed some of the artwork from the Sex Expo’s Out of Home (OOH) advertising campaign